L studio is a new website
Imaginary Forces created for Lexus. Normally I'm not a fan of the sponsored web because 1, most of the time they are just a bunch of empty, no soul content wrapped up with good looking visuals. 2, creating that kind of crap was my old job and I know too well how fake and boring this kind of stuff should/can be.
However, this one is pretty different. The site basically is consisting of a bunch of great quality narratives. From comedy series, a short urban love story to PSA animation about the environmental issues. It's like a small channel with selected short films without having annoying commercials jumping around trying to brainwash you how awesome Lexus is. I really enjoyed watching the hilarious Web Therapy series as well as the PSA visual effect piece. For me, it's a great precedent that having fun to look at.
In terms of thesis, this site shows how narrative can play a powerful role in branding, so, take a look!!
L studio is a new website Imaginary Forces created for Lexus. Normally I'm not a fan of the sponsored web because 1, most of the time they are just a bunch of empty, no soul content wrapped up with good looking visuals. 2, creating that kind of crap was my old job and I know too well how fake and boring this kind of stuff should/can be.
However, this one is pretty different. The site basically is consisting of a bunch of great quality narratives. From comedy series, a short urban love story to PSA animation about the environmental issues. It's like a small channel with selected short films without having annoying commercials jumping around trying to brainwash you how awesome Lexus is. I really enjoyed watching the hilarious Web Therapy series as well as the PSA visual effect piece. For me, it's a great precedent that having fun to look at.
In terms of thesis, this site shows how narrative can play a powerful role in branding, so, take a look!!
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